To say that Alibaba invested a lot of money this year wouldn’t really capture the scope of the situation. We’ve moved beyond hundreds-of-millions-of-dollars territory. We’ve even moved out of the single-digit billions.
You don’t throw that kind of money around without having a plan. And judging from the company’s past performance and its stated goals, we reckon these five strategies played into Alibaba’s investment-crazed 2015.